J J NOAD
About the series
The Sales Professional’s Handbook is a practical series for salespeople, sales managers, and teams who want clearer standards, better customer conversations, and stronger sales discipline. The series covers the core work of professional selling: building foundations, selling with control, keeping the customer, and leading sales teams.
The series is written by Dr Beth Rogers and Dr Jeremy Noad, combining sales practice, research, and business experience.
Current volumes
Volume 1: Building the Foundations
A guide to the core habits, standards, and first steps that help salespeople build a sound base for professional selling.
Volume 2: Selling with Control
A guide to moving from contact to contract through stronger discovery, clearer customer value, better qualification, and controlled sales progress.
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