Non-fiction by Dr Jeremy Noad
Books on sales, judgement and work, written for people who want ideas they can put into practice.
The Signal Method
Too much information, but still unsure what to do next? The Signal Method uses six questions to help you separate signal from noise, test assumptions and decide what deserves attention. Its five-minute structure helps you turn reflection into a decision and an action you can follow through.
The Sales Professional's Handbook
You have started a conversation with a prospect. How do you move towards commitment—and keep the customer afterwards? Co-written with Dr Beth Rogers, The Sales Professional’s Handbook guides you through preparation, customer conversations and account management. Build an approach you can use across the sales journey, rather than relying on a collection of techniques.
Selling Professionally
Knowing your product is not enough when the customer cannot see why it matters. Selling Professionally helps you develop the skills, behaviours and habits to understand customer needs, explain value and build relationships. Written by Dr Beth Rogers and Dr Jeremy Noad, it connects how you prepare with how you act in customer conversations.
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