Selling Professionally
A guide to becoming a world-class sales executive.
Build the skills, behaviours and habits needed to create value and develop customer relationships.
About the book
You know your product. But what should you ask, how should you explain its value, and how do you build a relationship beyond one sale?
Selling Professionally helps you prepare for customer conversations, understand what matters to the buyer and connect your offer to their needs. Develop the skills and habits that support your work throughout a career in sales.
What the book covers
Preparation — plan your sales work and customer conversations.
Communication — develop how you listen, ask and explain.
Customer relationships — build and manage relationships over time.
Creating value — connect your sales work with what customers need.
Professional habits — develop the behaviours that support a career in sales.
Who this is for
For people starting a career in sales, and salespeople who want to strengthen how they plan, communicate and manage customer relationships.
What readers get
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Understand the skills and behaviours involved in professional selling.
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Apply a structure to preparation and customer conversations.
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Connect sales activity with customer value and relationships.
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Identify habits to develop as your sales career grows.
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The Sales Professional's Handbook
How do you move from first contact to commitment—and keep the customer afterwards? Follow the sales journey through preparation, customer conversations and account management. Choose the volume that addresses the stage you need to work on.
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